Anyone who knows me knows that I will do anything for a good cup of matcha. During my time abroad, I came across Blank Street in London who have the absolute best matcha I’ve ever tried. Unfortunately for me and other Blank Street lovers, the closest store to here is in Georgetown. In a search for finding the best matcha in Williamsburg, I’ve tried the matchas at the cafes on campus and surrounding areas, but nothing comes close to the level of matcha that big cities have (though, Hohl came pretty close). Matcha is becoming increasingly popular amongst college-age individuals as a great alternative to coffee or regular tea. However, Its quality can be variable on a variety of factors during production making it a more popular homemade rather than mass produced drink. This makes finding a good quality matcha extremely difficult. As someone who doesn’t drink coffee and rather opts for a chai or matcha latte, there is a lack of non-coffee options at local cafes, and consequently a perfect opening for a matcha-centered cafe in this city. Williamsburg holds the quaintest campus and is extraordinarily loving of cafes which makes me believe that the addition of a new matcha spot would do extremely well here. Under constant development, there is always a new retail spot for a new cafe to come in (either on campus or nearby). Having this new matcha-centered cafe would be a great victory for those looking for coffee alternatives. It doesn’t necessarily have to be Blank Street, but Williamsburg is the perfect place for a new matcha spot.